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Learning in lock-down: online tourism education for teachers and students

It has been over three months since Covid-19 hit Europe and forced many countries to lock themselves down: large groups were not allowed anymore, #stayhome became the new normal and public transport and the streets have never been so empty. The tourism industry has been affected by many natural disasters, as well as political and economic turmoil, but when the whole world locked down due to the Coronavirus, many challenges were faced by European destinationsREAD MORE

Cybersecurity in Tourism & Hospitality: the urge of protecting customer data

Organizations in tourism and hospitality have massive databases of personal data nowadays as they ask their consumers to leave their data for better and optimized services. This could be in hotels for example, provide data for loyalty programmes such as preferences of pillows, favourite breakfast and date of birth. However, important information such as e-mail addresses, passport numbers and even creditcard details are being given in order to complete the reservation. Next to that, new technologies also enable guests to check in more efficiently, for example with a mobile application which holds a lot of personal data in order to be able to have a fast check-in. However, according to HotelNewsNow (2018), hackers are often attacking the hospitality industry on the search for secured data. Therefore, managers in tourism and hospitality, but also all other employees in the different departments in the sub-sectors should be aware of the high risks those hacks bring along.

This blog, written by key partner CEHAT, focuses on the importance of cyber security and what skills should be taught to all workers in tourism and hospitality in order to ensure the protection of all the valuable personal data of their guests. In this line, CEHAT collaborates with ITH as the technological arm for the dissemination of this information through international events such as Fiturtech Y, technical conferences throughout Spain and communication through ITH’s newsletter.

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Tourism manager about education: “Strikingly more men”

Analyses of the future TOP competences in tourism clearly show that “gender equality skills” are crucial for the future. Accordingly, corresponding competence gaps must be remedied by raising awareness within companies at various management levels. Still, it seems women need to bring the extra skill to be rated as competent as men when applying for a job.

As far as the development of future key competences not only for women is concerned, NTG gives a good overview on the main digital, green and social skills. Most important to improve women’s role in tourism is to make sure they have the same access to key competencies. This would be e.g. digital skills such as evaluating and managing big data as well as know how to communicate and collaborate through digital technologies on a management level. In addition, social skills such as problem solving, communication skills as well as the ability to create a positive work environment are important management skills for both men and women. However, to pass gender inequality, women need to get access and then promote these competencies even stronger in the future.READ MORE

Promoting Digital Skills in Mid Wales: Real Ceredigion Experiences

Cardiff Met is the Wales partner in the Next Tourism Generation (NTG) Alliance that promotes digital and sustainability skills training. This blog outlines the Real Ceredigion Experiences project that delivered digital workshops, highlighted the advantages of adopting technologies and published a Starter Guide to Improving Digital Sales that can be downloaded for free. Louise Dixey from Cardiff Met in collaboration with Val Hawkins of MWT Cymru highlight the policy context and project insights in this blog. This project reflects best practice that can be replicated in Wales and further afield.READ MORE

The ultimate employee experience: provision of life-long learning

Currently, employers are facing challenges to retain their employees and keep them loyal to their company. Due to the gig economy, ‘a labour market characterized by the prevalence of short-term contracts or freelance work as opposed permanent jobs ’ (Oxford Dictionary), employees tend to switch jobs faster. This leaves employers desperately seeking new talent that will eventually leave soon as well. The Next Tourism Generation field research shows that low rates of staff retention is a major challenge because tourism and hospitality jobs are not attractive due to the poor image this labour market has.READ MORE

“Discover Tourism” for primary school pupils in Wales

Cardiff Met is the Wales partner in the Next Tourism Generation (NTG) Alliance that aims to increase collaboration between industry and education to prioritise digital and sustainability skills gaps as well as enhance the image of careers in tourism and hospitality. The identification of best practice that can be replicated in Wales and further afield is paramount and the launch of a ground-breaking online tourism resource for primary schools ticks all the boxes. ‘Discover Tourism’ was developed through multi-stakeholder collaboration and promotes tourism skills, quality career prospects and sustainability on the island of Anglesey. To learn more about this exciting initiative, Louise Dixey from Cardiff Met interviewed Ffion Jones, a Senior Researcher at the North Wales Regional Skills Partnership.READ MORE