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E-Lab – an experimental tourism lab for students

Students can find it challenging starting as a prepared professional in the tourism work field. The Next Tourism Generation Alliance (NTG) aims to address this gap and highlight possibilities and tools to promote professionalism and employability via university tourism modules. Breda University of Applied Sciences offers first-year Tourism Management students the E-Lab module, a 6-week course where they are introduced and acquainted with online programmes and tools used in the industry.

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Banff natural park tourism

Marketing Canada’s first national park with a data-driven approach

Everything the DMO Banff & Lake Louise Tourism does start with the brand. “We strive to get an emotional connection with our visitors,” explains Diane Bures. The reason is that destinations can look similar to each other. The DMO, where 30 people work, talked with tourists in order to be able to understand how tourists feel as soon as they visit the area. Many quotes were related to how visitors experienced nature. What became evident, was the emotional connection with Banff. Movie brand story “Banff & Lake Louise Alive” A visit to Banff national park means a rare experience, an indelible awe, that will last forever. This blog emphasizes on one of the Next Tourism Generation (NTG) sub-sectors, destination management organizations, and what skills are necessary in order to protect the national park from impacts of tourism.READ MORE

NTG desk research: Digital, Green and Social Skills in Tourism

According to the World Economic Forum we are today witnessing the beginnings of the Fourth Industrial Revolution. Developments in previously separate areas such as cloud computing, artificial intelligence (AI), robotics, 3D printing, and blockchain technology are now joining forces and amplifying one another. The impact of this will be visible in the coming years and affect European societies, industries, jobs, and amounts of free time. These changes will not only pose threats to the tourism industry but also open up new opportunities for which the Next Tourism Generation (NTG) needs to prepare the next generation of entrepreneurs, educators, and workers in tourism.

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